Hello! Welcome, Welcome Divergent Thinkers!
My name is Crystal, and with this website, blog and my online academy,
I have a vision to unlock more BEAUTY in the world, both inner & out.
On this website, I will share my creativity tips, poetic living excerpts and give to you my entrepreneurial wisdom, and be your
DEDICATED VIRTUAL CREATIVE DIRECTOR & BEAUTIFUL LIVING MENTOR.
Here, you will discover everything about beauty, aesthetics, vision, and harmony, and how to strategically and effectively apply them to your
BUSINESS, BRAND, AND MOST IMPORTANT- YOUR DAILY LIFE.
Here, you will learn how to embrace your multi-dimentional talents to design an alluring business that attracts your ideal consumers and live a more harmonious, inspiring life both inside and out.
Dig deep into my site and discover yourself through my eye candy posts, films, lifestyle updates, advertising advice and whimsical storytelling content. I aim to spark your imagination and wake up your inner child. I encourage you to play.
In my online courses, you can dive deep into the core of your business and learn how to creative direct like an ad-industry pro across trending media platforms.
Over the next year, I will be launching courses and workshops that guide you step by step toward a beautiful, convincing, and profitable brand.
The Importance of beauty
Everyone – pretty much – likes beautiful things. But we tend to think of them as a bit mysterious in their power over us and, in the greater scheme, not terribly important.
Why do we like beautiful things? Well, simply because we recognise in them a part of ‘the good’.
There are lots of good things we aspire to be: kind, gentle, harmonious, balanced, peaceful, strong, dignified. These are qualities in people. But they are also qualities in objects. We get moved and excited when we find in objects the qualities we need but are missing in our lives.
Beautiful objects therefore have a really important function. They invite us to evolve in their direction, to become as they are.
Beauty can educate our souls.
I believe that artists and architects of beauty should work hand and hand with the greatest of leaders, business people and world's innovative thinkers; for artists can give them the right ideas to make new inventions, systems and products convincing and popular.. moving toward an ever-changing, more beautiful society.
In the end: Art is to be a sort of propaganda – or advertising – for the good.
And that's why I believe orchestrating beauty can change the world.
Remember: "The details are not the details. They make the design." - Charles Eames